There’s non-stop stiff competition between LinkedIn, Facebook, and even Google+ still. In fact, Google+ just brought on Chris Poole, founder of 4chan – an infamous online community. What this means for users is that you still have to know what you’re doing where and why you’re doing. I’ve discussed employer branding and corporate branding many times in the past and today I’d like to give you a quick reference infographic on how to use LinkedIn specifically to improve your corporate brand.
From the purpose of the cover image to the types of posts you add, everything has to be done with a purpose and a goal in mind. You simply cannot randomly add updates and believe that the purpose of your LinkedIn page will be served. If it’s there as a simple place holder, just go ahead and upload a cover image and fill in a bit of the about page.
But, if you want it to have a LinkedIn company page for the true reason that it should be there – to show your brand for everything that it’s worth to your customers, current and potential employees, follow the steps below.
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